Lauch videos for Rough Trade Club
Rough Trade are "Independent purveyors of great music, since 1976" and we wanted to make reference to their self-publishing roots in their launch videos.
The Rough Trade Brick Lane store is plastered with homemade gig posters, and so for each of the three launch videos we took on a different D.I.Y production method - collage, lino-print, and bashing out a design on the computer. Shooting the vidoes was a choreographed dance of doing things in the right order and not knocking over the tripod.
Rough Trade